BEAU ELWELL CD/COPYWRITER

DIGITAL, TRADITIONAL, SOCIAL, CONTENT

BEAU ELWELL CD/COPYWRITER

Beau Elwell

Copywriter/ACD, Los Angeles, CA

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Lexus | SoCalGas | Lincoln | LAX | Mitsubishi | Dunn-Edwards | Hyundai | Natrol | Mazda | Footjoy| Karma Automotive | Suzuki Motorports

I started out in digital before digital was cool. Now I do a bit of everything, but mostly I like bringing out the best in others.

CONILL ADVERTISING/ACD
2018-PRESENT
Led the creative teams for the Lowe's Home Improvement account. Created the "Do it Right" brand campaign that reaches every corner of their business.

PHELPS/CD/CW
2013-2017
Phelps has $80mil in billings. There I co-led the creative department on Public Storage, SoCalGas, LAX, Tahiti, Dunn-Edwards, Natrol supplements and Karma Automotive

INNOCEAN/SR. COPYWRITER
2009-2013
A hybrid digital/traditional creative. Helped launch numerous Hyundai models including the Sonata, Veloster and Equus. Also participated in new business pitches including helping to win Footjoy.

PREVIOUS AGENCY EXPERIENCE
Deutsch, Team One, FCB, Colby & Partners, Dentsu
BRANDS
Automotive:
Lexus, Hyundai, Mitsubishi, Fisker/Karma, Suzuki, Lincoln, Jaguar, Mercury, Mazda, Nissan

Retail/Food:
Adidas, Baskin Robbins, California Cheese, Dunn-Edwards, Footjoy, Quiksilver

Industry:
SoCalGas, LAX, DirecTV

CPG:
Natrol, TetraPak

WORK:
Phelps Agency
2013-2017

Innocean USA
2010-2013

Director of Operations, Torque Athletic
2008-2010

Freelance Copywriter
2005-2008

Colby & Partners
2004-2005

Deutsch
2000-2004

Team One
1997-2000

EDUCATION:
The Book Shop
San Diego State University
B.A. Creative Writing
Minor in Spanish

RECOGNITION:
Communication Arts
Webby’s
Adweek
Creativity
Beldings