Website - Veloster Turbo Launch
The Veloster Turbo is a real drivers car. Its fast and handles really well, so we developed a launch site that got the enthusiasts enthused. We took the Veloster turbo to the track, got Rhys Millen to put it through its paces and it turned out we got plenty of material for the site.
We launched the Veloster Turbo on the web instead of TV to appeal to the tuner crowd.
We created videos with bad-ass rally racer Rhys Millen.