BEAU ELWELL CD/COPYWRITER

DIGITAL, TRADITIONAL, SOCIAL, CONTENT

BEAU ELWELL CD/COPYWRITER

DirecTV/Mr. Mercedes Comic-Con Launch Event

How do you create buzz at Comic-Con for a new Steven King show? Give fans a peek into the mind of the star of the show, Brady the serial killer.
Starting with a wholesome, 2009-era (the year the serial takes place) website, we piqued the interest of influential Steven King fans as the website was slowly hacked by Brady.

Fans were then stalked by a Brady Facebook bot that hacked their personal info and taunted them at every move.

Finally, we created a launch event at Comic-Con that had all the hallmarks of the serial killer Brady Hartsfield’s evil lair.

The launch party at Comic-Con features iconic elements from the show including Brady’s lair and even his ice cream truck.

The launch party at Comic-Con features iconic elements from the show including Brady’s lair and even his ice cream truck.


  • For Mr. Mercedes

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