BEAU ELWELL CD/COPYWRITER

DIGITAL, TRADITIONAL, SOCIAL, CONTENT

BEAU ELWELL CD/COPYWRITER

Lowe's Home Improvement

We helped Lowe’s shift their business model from homeowners to Pro contractors to compete with Home Depot. To do this, we had to create a new campaign to speak to both pros and DIY customers.
“Do it right, start with Lowe’s”

Pro Contractor customer segment

Quick how-to videos helped customers and increased SEO to drive traffic to the website.

We were able to extend the “Do it Right” campaign to all aspects of their business, including Lowe’s CSR campaign for military.

Led on-site NFL activation at the 2019 NFL Draft


  • Role Creative Director

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